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If you've
seen the pictures on the site, likely you already know
more or less what a cardboard thing (or "CBT" for short)
is. If not, picture you're walking down the school
supplies section of a supermarket. Can you picture
the Crayola markers in their yellowish cardboard
packaging? At the top of each package where they
hang on those metal store display rods is a punched-out
hole, and it's punched out of something officially
referred to as a "hang tag" or "hang tab." The
small bit of cardboard that is subsequently punched-out
of that hole is (I guess) unofficially called a "punch
out." On this site, that's what a CBT is.
Here are a few
additional CBT observations:
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Cardboard
things often
incorporate both rounded and linear elements. The
holes produced have these same elements, which allows
products to be displayed on more than one type of
display rack as needed.
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Often,
designers overlook the necessity of having a hole
punched through the top of their packaging. As a
result, some CBTs show parts of packaging designs that
were probably not intended to be punched out.
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Since
cardboard packaging is so common, CBTs can be found in
virtually every type of store across the country.
CBT
shapes |
